Amid Saudi Arabia’s ongoing transformation toward female empowerment under Vision 2030, the Kingdom’s Public Investment Fund (PIF) has established an integrated company to promote quality of life for women. 

Kayanee will focus on future generations’ health and lifestyle through fitness, sportswear, and personal and therapeutic care, as well as nutrition, diagnostics and wellness education. 

The PIF-owned company, chaired by Princess Reema bint Bandar Al-Saud, aims to address topics linked to women, such as mental, social and physical health. 

The company also aims to reach over 1 million beneficiaries, to help create a thriving society in line with the goals of Saudi Vision 2030. 

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